A creative duo
Not a detective duo

Solving briefs
Not crimes


Watson & McGovern

We’re Sarah Watson & Laura McGovern, an Associate Creative Director team at Mcgarrybowen London where our clients include Asahi, Green & Black’s, DAZN and Mothercare. We won the global Asahi pitch and the Mothercare account in our time here.  

Previous to working here we cracked briefs together at BBH.
Sarah has also worked at Grand Union, Razorfish & Agency Republic. And before working at BBH, Laura worked in Dublin at Havas, TBWA, and Rothco.

We love creating work that marries together simple brand truths with emotional human truths.

This can be seen when we celebrated women’s post-baby bodies with Body Proud Mums for Mothercare, or when we saved the women of the Britain millions of pounds with our Tesco Tampon Tax Off. Sometimes it's not all about changing the world, sometimes it’s about selling fries, and we love cracking those briefs too.  

When we’re not cracking briefs, we love to get stuck into the industry, getting involved with the YCC, Creative Equals and SheSays.

If you want to buy some ideas, get in touch
laurajmcgovern@gmail.com or theothersarahwatson@gmail.com
07754922771 or 07976964597

Laura’s LinkedIn   |  Sarah’s LinkedIn